In the report, we assess the economic importance of the music market in Poland in 2016-2018. For this purpose, we analysed the available financial data and downloaded online content using automated tools, which allowed us to determine the popularity of musicians in Poland. This is the first systematic study of the most important elements of the music market, in which we used innovative methods of analysis, including previously unpublished financial data and viewers statistics from the largest internet platforms, radio and television. The study can serve as a base for developing public policy supporting the culture industry in Poland.
The report has seven parts: (1) The phonographic, publishing and synchronization market in Poland 2016-2018, (2) Musicians, (3) The concert market, (4) Export, (5) Musical preferences of Poles, (6) Institutional support for the music market in Poland (7) Educational support in business development for the music industry. In this summary, we present the most important conclusions from parts 1-5 of the report. Parts 6 and 7 are included in the full version of the analysis.
The project was delivered as the outcome of the tender “Preparation of a report: ‹‹ A comprehensive study of the Polish music market ››. Procedure No. 11 / BDG / PN / 2019. Contractor: Ministry of Culture and National Heritage.