Improving outreach among university students. Results from a RCT in the Basque Country

We set up an experiment that aims to improve the registration rate at PES of last year
undergraduate students of the University of the Basque Country. The results of this
experiment show large gains from information-enhancing interventions on PES if
designed holistically. We estimate the effects of receiving two interventions. The first
information campaign, which only tells students about the potential benefits of
registering is not effective in improving their intention to register at PES. However, when
students are informed on both the benefits of registering at PES and on the existence of
a close and custom-tailored service to students their intention to register at PES
increases by more than 10 percentage points.