{"id":57125,"date":"2026-07-03T16:14:44","date_gmt":"2026-07-03T14:14:44","guid":{"rendered":"https:\/\/ibs.org.pl\/?post_type=research&#038;p=57125"},"modified":"2026-07-17T13:14:37","modified_gmt":"2026-07-17T11:14:37","slug":"price-sensitivity-and-consumer-behaviour-towards-small-container-alcoholic-drinks-in-the-context-of-the-levy-on-the-sale-of-these-drinks","status":"publish","type":"research","link":"https:\/\/ibs.org.pl\/en\/research\/price-sensitivity-and-consumer-behaviour-towards-small-container-alcoholic-drinks-in-the-context-of-the-levy-on-the-sale-of-these-drinks\/","title":{"rendered":"Price sensitivity and consumer behaviour towards small-container alcoholic drinks in the context of the levy on the sale of these drinks."},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of the project is to determine how the levy on alcoholic drinks in containers of up to 300 ml might influence consumers\u2019 purchasing decisions; in particular, at what level of the levy consumers accept the price, at what level they decide not to buy, and at what level they switch to larger containers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The specific objectives include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>determining price thresholds for consumption vs. no consumption,<\/li>\n\n\n\n<li>estimating own-price and cross-price elasticities between containers of different volume,<\/li>\n\n\n\n<li>estimating the actual prevalence of small-container drink purchases, taking into account the stigma associated with this behaviour, and<\/li>\n\n\n\n<li>understanding consumers\u2019 motivations, attitudes and decision-making processes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The study consists of two complementary, quantitative and qualitative, components.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The project is co-funded by the Gambling Problem Resolution Fund on behalf of the National Centre for Addiction Prevention<\/em>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"432\" src=\"https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/logo_MZ_z_orlem_kolor_biale_tlo.png\" alt=\"\" class=\"wp-image-56990\" srcset=\"https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/logo_MZ_z_orlem_kolor_biale_tlo.png 970w, https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/logo_MZ_z_orlem_kolor_biale_tlo-300x134.png 300w, https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/logo_MZ_z_orlem_kolor_biale_tlo-768x342.png 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"174\" src=\"https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/NPZ_logo_RGB-1.jpg\" alt=\"\" class=\"wp-image-57128\" srcset=\"https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/NPZ_logo_RGB-1.jpg 499w, https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/NPZ_logo_RGB-1-300x105.jpg 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"732\" src=\"https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/KCPU_Logo.jpg\" alt=\"\" class=\"wp-image-56978\" style=\"aspect-ratio:1.2377381838636465;width:173px;height:auto\" srcset=\"https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/KCPU_Logo.jpg 906w, https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/KCPU_Logo-300x242.jpg 300w, https:\/\/ibs.org.pl\/wp-content\/uploads\/2026\/07\/KCPU_Logo-768x621.jpg 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","research_category":[137],"class_list":["post-57125","research","type-research","status-publish","hentry","research_category-current-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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