Alter workTags: labour_market, european_funds, social_development, european_social_fund, projects_from_2009
Completion date: 28.09.2009
AlterWork social campaign was being realized by the "Rzeczpospolita" Publishing Company.
The project aimed at popularization of knowledge on flexible and alternative work forms as call job, not fixed working hours, working through temporary work agency, self-employment, job-sharing, job order, part-time job, etc.
Under the banner of "Fellow-citizens to AlterWork! Work is always and everywhere" an informative and promotional action has started within the project. The activities aimed at encouraging potential employers and people looking for a job to make use of flexible work forms thus increasing their competetiveness.
The flexible work forms promotion was addressed to the entities from both sides of the labour market. The AlterWork campaign was directed mainly to the people looking for a job as well as the entities working on human resources development. The information was supposed to reach indirectly the employers and people employed on unfavourable working conditions.
The campaign had an aim of showing that work is always and everywhere, i.e. through alterwork people may work always - with different, flexible working hours and everywhere - not only in company premises but, for example, at home. Any work is better than none. Alterwork has an adventage of being various and allows for reconciling private with professional life. Through it disabled people have a chance for interesting job, older people may work longer, small towns citizens distant from potential employers are also able to earn for their living.
Within the informative and promotional action knowledge on flexible work forms was being trasmitted through radio and press advertisements, infomercial broadcasted in TV, bilboard campaign, wortal www.alterpraca.pl, brochures, conferences and seminars as well as an infoline 0 801 772 220.
The campaign involved the biggest cities of Mazovian voivodeship, i.e. Warsaw, Radom, Ostrołęka, Płock, Ciechanów and Siedlce.
The project was co-financed by the European Union within the European Social Fund.
  
Project financed by: European Social Fund
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